The next technology of litigation has arrived — and 1 of New York City’s most iconic marketing approaches has a refreshing deal with.
A few several years after the shocking breakup of particular damage legislation business Cellino & Barnes, famed for its “Don’t wait around! Contact 8!” jingle, its ubiquitous billboard campaign has undergone a main rebrand: private damage lawyer Timothy Cellino, the son of Ross Cellino, will now support promote the spouse and children organization Cellino Law on billboards throughout the boroughs.
The because-split Buffalo-born business and its attorneys became neighborhood New York Town celebs soon after opening a town office in 2010 and investing tens of millions into advertising and marketing — like omnipresent signage, painfully catchy Tv and radio commercials, and the 1-800-888-8888 phone selection. The very rewarding firm then gained a lot more fame when its lawyers began epically feuding, foremost to an thoroughly lined divorce that led to dueling jingles getting obtained by the new, competing corporations — and even an off-Broadway enjoy. Then, later in 2020, before long immediately after the break up, Steve Barnes was killed in an upstate airplane crash.
Independent billboards quickly commenced appearing for Cellino Regulation — that includes a solo Ross Cellino — and the Barnes Organization, showcasing the face of Prosperous Barnes, the late Steve’s brother.
Now, Cellino Law’s billboards will the moment once again present not 1, but two smiling legal representatives adjacent to the ominous, all-caps query “Car crash?” and the new selection, 800-555-5555. Ross Cellino appears on the still left and, on the correct, the 34-12 months-previous son.
“Now that he wishes me on these billboards, he’s like ‘time to get back again in form,’ so, I’m making an attempt to drop a good 20-30 pounds so he’ll halt yelling at me,” Timothy told The Write-up of the pressures of remaining a billboard star along with his father, the sole proprietor of the 28-lawyer firm. At the moment only one particular billboard with Tim on it is up — but soon, 10-or-so more will be plastered across Prolonged Island and Queens.
“As a minor kid I got teased constantly for the jingle,” included Tim, noting that “My grandfather commenced the organization in 1958, actually. So it’s a generational business that went to my father and then, hopefully, it will pass on to me and my siblings.”
His three sisters — two older, just one young, all of whom are lawyers — still reside up in Buffalo and ended up happy to allow Tim sign up for father on the indicators as an alternative of on their own. (Tim lives numerous several hours away from Buffalo, on Extended Island.)
“Better him than me!” Tim’s sister and Cellino Law attorney Annmarie Cellino texted The Publish, adding that “Although I am an attorney, I have stepped again from managing cases to as a substitute target on the small business factor of the agency.”
When he’s not beaming down at drivers, Tim enjoys enjoying with Sal, his 2-year-outdated German shepherd, hanging out with his girlfriend, golfing and hitting the gymnasium. In November, for his birthday, his girlfriend got the pair tickets to a Knicks sport at Madison Sq. Yard only to be barred from coming into soon after currently being flagged by MSG CEO James Dolan’s facial recognition technology.
As for Ross Cellino, the billboard development is invigorating. “It’s enjoyable for me to unveil the truth that I do have a son who can stand in my area,” he informed The Post, incorporating that although he would like the agency to changeover to “the subsequent technology above the future 25 to 30 yrs,” he is most unquestionably not prepared to stop doing the job however.
And even when he is completely ready, it appears to be most likely his track record as New York’s ideal-known own personal injury lawyer will live on into his retirement.
“I was just in Grand Central, walking to the office, and a man arrived up to me and said, ‘Oh, Mr. Cellino, can I take a selfie with you?’” he recalled. “It’s a little little bit unusual, that persons handle me like some super star,” he went on, describing that when he’s flattered, “I do not come to feel like I’m a celeb in my brain. I’m just a typical male.”